Luxury manufacturing · interiors — Kolkata, India

A premium doors, wardrobes and bespoke interiors manufacturer was invisible online. IndiaMART and aggregators owned every relevant result. Starting point: 24 referring domains, 29 backlinks and an average position of 12.

Compete with aggregator dominance for high-intent luxury searches.

1. 01Technical SEO audit and Core Web Vitals remediation.
2. 02Aggressive authority building across relevant domains.
3. 03Keyword strategy targeting high-intent luxury buyer searches rather than generic product terms.
4. 04Consistent content publishing with schema markup and FAQ sections.

• SEO
• Technical SEO
• Link building
• Content

1. Rankings vs aggregators→
2. Referring domains and backlinks→
3. Average position→
4. Clicks, impressions and CTR

Ranked #2 for the primary 'luxury door manufacturers' city search, directly behind IndiaMART's category page. Average position improved from 12 to 7.5, with 66% click growth, a 60% impression surge and 10.6% CTR. Featured in Google AI Overview for luxury interior product searches.

“Aggregators win on breadth; specialists win on depth. Targeting luxury-intent searches let a niche manufacturer compete exactly where the aggregator's generic page was weakest.”