D2C · food & beverage — India

A new-age boba tea brand needed to build awareness and profitable D2C sales via Shopify — with no existing audience, no brand recognition and no conversion track record, in a category driven by sensory appeal and impulse.

Build a profitable D2C revenue engine from near-zero awareness.

1. 01Thumb-stop creative strategy built around sensory visuals and preparation rituals.
2. 02Full Meta funnel: video reels for awareness, dynamic carousels for retargeting, direct-response copy for conversion.
3. 03Shopify landing page optimisation and a cart abandonment flow.
4. 04Weekly creative refresh to combat ad fatigue.

• Meta Ads
• Shopify
• Cart abandonment flow

1. ROAS→
2. Orders→
3. Shopify conversion rate→
4. Creative fatigue signals

6.05× ROAS with ₹4.67 lakh in revenue and 336 orders. Conversion rate improved 54% after Shopify optimisation — from unrecognised to a profitable D2C operation in under 90 days.

“In impulse categories, creative does the targeting. Sensory, ritual-led video found the audience faster than any interest setting — and the store had to convert as well as the ads persuaded.”