Wellness Brand — 8-Month Performance Campaign
4.03×
ROAS over 8 months
604
Total orders
₹364
Cost per acquisition
1.66%
Conversion rate
01Industry
D2C · health & wellness — India
02Business challenge
A health and wellness D2C brand needed more than a short-term spike: a sustainable, consistently profitable paid acquisition system, built from scratch and proven across multiple product lines.
03Campaign objective
Build a durable, profitable paid acquisition channel over a long engagement.
04Strategic approach
- 01Iterative campaign architecture with a creative library built month by month.
- 02Cold interest, lookalike and retargeting layers managed separately.
- 03Product-specific ad sets for different SKUs with individual ROAS targets.
- 04Monthly performance reviews with the client to allocate budget by category.
05Channels used
- Meta Ads
06Measurement framework
- ROAS by SKU→
- Cost per acquisition→
- Conversion rate→
- Budget allocation by category
07Results
4.03× ROAS sustained over an eight-month engagement — not a one-month spike. 604 orders at ₹364 CPA and a 1.66% conversion rate across the product catalogue.
Spent
₹1
Returned
₹4.03
08Key learning
“Sustained performance comes from a library, not a single winning ad. Product-level ROAS targets stopped the best-seller from hiding the economics of the rest of the catalogue.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.