Financial services · consumer credit — India

A consumer credit company needed high-volume personal loan leads in a category with strict advertising policies — where a single non-compliant creative can shut an account down and lead quality directly determines revenue.

Generate compliance-safe personal loan leads at ₹21 CPL with ₹5 lakh+ average loan value.

1. 01Compliance-first creative and copy framework built before any campaign went live.
2. 02Targeting by income signal, employment type and prior financial product engagement.
3. 03Lead forms with pre-qualification questions to improve quality.
4. 04Strict creative review against platform financial services policies.
5. 05Weekly lead quality audit with the client's underwriting team.

• Meta Ads
• Lead forms

1. Cost per lead→
2. Average loan value per lead→
3. Underwriting quality audits→
4. Policy compliance

38,000 leads at ₹21 CPL — in a category where, per the source portfolio, most advertisers pay ₹150+. Average loan value per lead: ₹5 lakh+. Zero account-level policy violations across the campaign period.

“In regulated categories, compliance is a growth strategy. Building the creative framework before launch is what allowed the account to scale without platform risk.”