Financial services · insurance — India

A leading insurance aggregator needed a distinctive, consistent social voice in a category where most financial services competitors had no meaningful social presence.

Make insurance engaging and position the brand as a trusted, approachable financial guide.

1. 01Content strategy built around financial literacy, relatable money moments and insurance myth-busting.
2. 02Creative and design system for visual consistency across Instagram and Facebook.
3. 03Editorial calendar mixing educational, topical and promotional content.
4. 04Community management with a brand-consistent response framework.

• Instagram
• Facebook
• Organic social

1. Follower growth→
2. Impressions by platform→
3. Engagement by platform

182K+ Facebook followers gained, 940K+ Instagram impressions with 17K+ engagement in a six-month period and 320K+ Facebook impressions — stronger visibility and recall in a category where most competitors had abandoned the channel.

“In low-engagement categories, usefulness beats promotion. Financial literacy gave people a reason to follow a brand they would otherwise only think about at renewal time.”