Dental Clinic — Multi-Channel Transformation
250%
Response volume increase
174%
Budget scaled
22%
Lower cost per response
90 days
To transform
01Industry
Healthcare · dental — India
02Business challenge
A dental clinic needed to scale budget aggressively across Google and Meta without letting cost per response spiral. Most brands treat the two platforms as competing channels.
03Campaign objective
Scale response volume while keeping — or improving — cost efficiency across both platforms.
04Strategic approach
- 01Integrated Google + Meta campaign architecture with shared audience learnings.
- 02Meta used for upper-funnel awareness and appointment intent.
- 03Google Search used for high-intent, treatment-specific queries.
- 04Cross-channel audience exclusions to prevent budget duplication.
- 05Creative testing cadence aligned across both platforms every three weeks.
05Channels used
- Google Ads
- Meta Ads
06Measurement framework
- Total response volume→
- Cost per response across both platforms→
- Budget efficiency as spend scaled
07Results
Total response volume rose 250% in 90 days. Budget scaled 174% without efficiency loss — cost per response actually fell 22% despite the higher spend.
Index values are derived from the reported percentage changes.
08Key learning
“Google and Meta compound when they are managed as one system: Meta creates appointment intent, Search captures it, and exclusions stop the two from bidding against each other.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.