Large-Scale Real Estate Portfolio — Kolkata
1M+
Leads across portfolio
344
Properties sold
₹6.02 Cr
Total ad spend managed
₹286
Lowest CPL on a campaign
01Industry
Residential & commercial real estate — Kolkata, India
02Business challenge
Growing from a single project to a 55-campaign portfolio managing multiple residential and commercial brands at once. Full-funnel accountability was non-negotiable: not just leads, but site visits, bookings and net profit per project.
03Campaign objective
Hold consistent CPL targets at portfolio scale while tracking every project to a business outcome.
04Strategic approach
- 01Dedicated campaign architecture for each project and phase.
- 02A five-metric tracking framework applied to every campaign.
- 03Portfolio-level budget allocation based on real-time performance.
- 04Bi-weekly senior review of each active campaign with client sales leadership.
05Channels used
- Meta Ads
- 55-campaign portfolio
06Measurement framework
- Cost per lead→
- Site visit %→
- Booking %→
- Cost per booking→
- Net profit per project
07Results
Over 1 million leads generated across the portfolio, 344 properties directly attributed to marketing campaigns and ₹6.02 crore in total ad spend managed. The lowest CPL achieved on an individual campaign was ₹286.
- 01
CPL
What a lead costs
- 02
Site visit %
Leads who visit
- 03
Booking %
Visits that book
- 04
Cost / booking
Spend per sale
- 05
Net profit
Per project
Each project was judged on the whole chain, not on the first number.
08Key learning
“At portfolio scale the question changes from 'is this campaign good?' to 'where should the next rupee go?'. A shared framework made projects comparable — and budget allocation a business decision.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.