International Travel Agency — Click-to-WhatsApp
13.76M
Total impressions
9,378
Conversations started
₹0.72
Cost per click
3.10%
CTR achieved
01Industry
Travel & tourism — India · international travel
02Business challenge
A full-service international travel agency needed to turn passive browsers into active WhatsApp booking conversations — at scale, on a lean budget, across peak travel-planning seasons.
03Campaign objective
Generate reach and direct booking conversations at an industry-beating cost on a ₹3.07 lakh budget.
04Strategic approach
- 01Click-to-WhatsApp campaigns targeting by destination interest and travel behaviour.
- 02Seasonal and festival triggers aligned to booking windows.
- 03Destination-specific ad sets with localised creative.
- 04Messaging campaigns optimised for conversation volume, not link clicks.
- 05Creative refreshed bi-weekly to prevent fatigue.
05Channels used
- Meta Ads
- Click-to-WhatsApp
06Measurement framework
- Conversations started→
- Cost per click→
- Click-through rate→
- Cost per conversation
07Results
13.76M impressions and 9,378 booking conversations from ₹3.07 lakh of spend, at ₹0.72 CPC and 3.10% CTR — creating a self-sustaining WhatsApp conversation pipeline for the agency's sales team.
Click volume is derived from reported impressions × CTR. Implied cost per conversation ≈ ₹33.
08Key learning
“For high-consideration travel, a conversation is a better conversion than a form. Optimising for conversations put the sales team exactly where buyers already were.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.