Travel & tourism · tour operator — India · domestic & international

A tour operator needed to prove Google Ads as a viable, scalable lead channel on a modest ₹1 lakh budget — in a category where travellers research extensively before converting and CPCs can be punishingly high.

Turn a lean ₹1 lakh budget into a high-volume lead engine for tour packages.

1. 01High-intent Search campaigns on tour- and destination-specific queries.
2. 02Lead form extensions to capture enquiries inside the ad unit.
3. 03Negative keyword management to remove informational travel queries.
4. 04Call extensions for direct call-to-book on mobile.
5. 05Bidding optimised for form submissions, not clicks.

• Google Ads
• Search
• Lead form extensions

1. Lead form submissions→
2. Cost per conversion→
3. Average CPC

3,560+ lead form submissions from ₹1 lakh of total spend at ₹28.08 per conversion and a ₹12.56 average CPC — proof that Google Ads can generate high-volume, low-cost leads for tour operators when structured around intent.

“Removing friction can matter more than reducing cost. Capturing the lead inside the ad removed the steps where research-heavy travellers usually drop off.”