Residential Real Estate Developer — Mumbai
57%
CPL reduction
₹212
New cost per lead
40%
Lead quality rate (from 25%)
409
Total conversions
01Industry
Residential real estate — Mumbai, India
02Business challenge
A Mumbai developer was running at ₹500 CPL with quality leads in short supply on a tight ₹1 lakh monthly budget. The usual answer is to cut cost or improve quality. The brief asked for both within 60 days.
03Campaign objective
Lower cost per lead and raise lead quality simultaneously, inside 60 days, on a ₹1 lakh/month budget.
04Strategic approach
- 01Campaign restructure with hyper-local targeting around project micro-markets.
- 02Creative strategy pivoted from developer-led to lifestyle and community messaging.
- 03Bidding shifted from volume signals to quality signals.
- 04Weekly creative refresh based on engagement data.
- 05Lead-quality feedback loop with the sales team every five days.
05Channels used
- Meta Ads
06Measurement framework
- Cost per lead→
- Lead quality rate→
- Total conversions→
- Five-day sales feedback loop
07Results
CPL dropped 57% to ₹212 in 60 days while lead quality improved from 25% to 40%. 409 conversions on ₹86.6K of spend.
Cost per quality lead is derived: CPL ÷ quality rate.
08Key learning
“Small budgets need fast feedback. A five-day loop with sales let the account learn at the pace a ₹1 lakh budget allows, instead of waiting a month for evidence.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.