Premium Aesthetics & Skin Clinic
1,210+
Leads generated
₹112
Avg cost per conversion
13.37%
CTR on Google Ads
10.6×
ROAS, as reported
Estimate based on ~20% lead-to-patient conversion
01Industry
Healthcare · premium aesthetics — India
02Business challenge
A premium aesthetics brand needed quality leads for skin treatments at a profitable cost per conversion — in a category where consumer trust is high-stakes and a ₹5,999+ average ticket demands precise audience targeting.
03Campaign objective
Drive high-volume conversions at a very low cost without compromising lead quality.
04Strategic approach
- 01High-intent Search campaigns built around treatment-specific keywords.
- 02Hyper-local geo-targeting focused on premium catchment areas.
- 03Conversion tracking at call, form and WhatsApp level simultaneously.
- 04Ad copy A/B testing every two weeks.
- 05Audience segmentation by prior treatment interest and demographic signals.
05Channels used
- Google Ads
- Search
06Measurement framework
- Call, form and WhatsApp conversions tracked as one picture→
- Cost per conversion and CTR→
- Estimated revenue using an assumed lead-to-patient rate
07Results
1,210+ leads on ₹1.35 lakh of total spend — an average of ₹112 per lead — with a 13.37% click-through rate. Applying an estimated ~20% lead-to-patient conversion rate, the portfolio reports ~₹14.3 lakh in realised revenue, a 10.6× ROAS.
Patient figure is derived from the ~20% conversion estimate used in the source portfolio.
Spent
₹1
Returned
₹10.60
Estimate, as reported.
08Key learning
“In healthcare, many patients want to talk before they book. Tracking every conversion path — calls, forms and WhatsApp — prevents under-reporting and gives bidding algorithms the full picture.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.