Premium lifestyle & home décor — India

A premium brand with high average order values and a broad catalogue needed to convert high-intent buyers at scale — without letting ad spend bleed into low-quality traffic or unprofitable orders.

Convert high-intent buyers profitably at scale, with every rupee of spend earning its place.

1. 01Performance Max, Branded Search, Dynamic Search Ads and Remarketing combined into one campaign structure.
2. 02Disciplined tROAS bidding held at 220–250% to keep cost per order profitable.
3. 03Cart abandoners and product viewers re-engaged through display campaigns.
4. 04Lifestyle creatives tested against plain product shots — lifestyle consistently outperformed.
5. 05Segmented bidding across high-intent audience keywords.

• Google Ads
• Performance Max
• Branded Search
• Dynamic Search Ads
• Display Remarketing

1. Tracked revenue per rupee invested (ROAS)→
2. Cost per conversion against average order value→
3. Order volume and AOV by campaign

₹29.7 lakh in tracked revenue on ₹12.98 lakh of spend in 30 days — ₹2.28 of revenue for every rupee invested. 248+ orders at ₹5,220 cost per conversion against an ₹11,940 average order value. Every campaign metric moved in the right direction within the first two weeks.

“Profitability was set by bidding discipline. A tROAS floor tied to unit economics let volume grow without allowing the cost per order to drift above what each order could carry.”