D2C Outerwear Brand — iOS 14-Proof Campaigns
5.41×
ROAS achieved
₹19L
Attributed revenue
₹9,400
Average order value
CAPI
Measurement architecture
01Industry
D2C · premium outerwear — India
02Business challenge
A premium D2C outerwear brand with ₹9,400 average order values needed profitable Meta campaigns after iOS 14 — when attribution shrinkage and signal loss were hurting brands without a disciplined measurement framework.
03Campaign objective
Scale high-AOV sales on Meta profitably despite post-iOS 14 signal loss.
04Strategic approach
- 01iOS 14-proof architecture using the Conversions API alongside pixel events.
- 02Aggregated event measurement with a deliberate priority event hierarchy.
- 03Broad creative testing across UGC, lifestyle and product-hero formats.
- 04Value-optimisation bidding appropriate to AOV, rather than optimising for conversion count.
05Channels used
- Meta Ads
- Conversions API
- Value optimisation
06Measurement framework
- Server-side + pixel event matching→
- Priority event hierarchy→
- Value-based ROAS
07Results
5.41× ROAS on a ₹9,400 AOV product, generating ₹19 lakh in attributed revenue. Attribution loss was minimised through CAPI implementation and first-party data signals.
Spent
₹1
Returned
₹5.41
08Key learning
“Measurement architecture is a growth lever. Restoring signal with server-side events lets the algorithm optimise for value — which is exactly what a high-AOV brand needs.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.