Fashion retail — India

One of India's large retail fashion chains needed its social presence elevated to match global aspirational competitors — feeling international-grade while remaining culturally rooted for Indian audiences.

Elevate social aesthetics to an international brand standard.

1. 01Social media rebuilt as a visual lookbook, each post matching the visual language of global fashion brands.
2. 02Photography direction, layout templates and a typography system for editorial consistency.
3. 03Seasonal campaigns including personality collaborations.
4. 04Full content production: photography briefing, design, copy and publishing.

• Instagram
• Facebook
• Creative direction

1. Impressions by platform→
2. Engagement by platform

4M+ Instagram impressions and 1.2M+ Facebook impressions over the engagement period, with 635K+ Instagram engagement — exceptional for organic-only content — and 70K+ Facebook engagement.

“A design system is a strategy. Consistent photography, layout and type turned individual posts into a recognisable brand world.”