Fashion retail — India

A national fashion retailer with a large store network needed social media to become a genuine revenue channel — with campaign-specific communication for launches and seasonal moments, not just brand awareness.

Drive measurable e-commerce revenue through consistent, campaign-led social media.

1. 01Full content calendar ownership: strategy, design, copywriting and publishing across Instagram and Facebook.
2. 02Campaign-specific creative aligned to retail promotions and launch moments.
3. 03Community management to build follower trust and repeat visits.
4. 04Media promotion integrated to amplify organic content during peak retail windows.

• Instagram
• Facebook
• Organic social
• Media promotion

1. Web clicks from social→
2. New users from social→
3. Revenue attributed to social→
4. Followers and engagement

20,000+ monthly web clicks and 8,000+ new users per month from social, with approximately ₹1.5 lakh in monthly revenue directly attributed. Instagram followers grew from 280K to 420K+; engagement surged from 140K to 700K+.

“Social becomes a revenue channel when content is planned around commercial moments — launches, promotions, seasons — and measured in clicks and sales rather than likes.”