US Residential Solar — 20+ Companies Scaled
$340K
MRR added (5 months)
$10
Cost per lead
$235
Cost per closed sale
20+
Companies scaled
01Industry
Residential solar — United States
02Business challenge
Lead generation for 20+ US residential solar companies at once — each with different markets, sales capabilities and close rates. The challenge: a unified playbook that stays profitable regardless of company size or market.
03Campaign objective
Build a repeatable, profitable Meta lead generation playbook for residential solar.
04Strategic approach
- 01Homeowner-specific targeting by property type, utility bill behaviour and homeownership signal.
- 02Dual creative strategy: education-led for cold audiences, urgency-led for warm retargeting.
- 03Lead forms with pre-qualification questions (homeowner, utility bill size, roof condition).
- 04Weekly CPA review per company and market area.
- 05Playbook refinement based on cross-company learnings.
05Channels used
- Meta Ads
- Lead forms
06Measurement framework
- Cost per lead→
- Cost per closed sale→
- CPA per company and market→
- Monthly recurring revenue
07Results
$340K in monthly recurring revenue added across the portfolio within five months, at a $10 CPL and $235 cost per closed sale. The playbook now scales across new markets and company onboarding.
Implies roughly one closed sale for every ~24 leads (derived).
08Key learning
“A playbook scales when it is built on pre-qualification. Asking the right questions in the form kept lead quality consistent across companies with very different sales teams.”
Historical results from the ElevateDigi portfolio, as reported by ElevateDigi. These were team engagements, presented here as selected professional experience from my work at ElevateDigi. Client identities are withheld.